Saturday, December 22, 2007

Building an email list - The Holy Grail of Internet Marketing

In the last few days leading up into the Christmas Holiday, I received a couple of emails from two top Internet Marketers. I have subscribed to a few of the IMs (Internet Marketers or Internet Marketing depending on the context) and I have also unsubscribed to a few IMs. The thing I look for is that the IM is actually trying to help me or trying to constantly sell me. If you are like me, you are looking for the one who is trying to help you first then sell you second.

Building an email list

This was one of the subjects of the emails I received today. It was had a couple of good tips in it about the things you will need to do to start building an email list. Without an email list to market your products, you don't have a business. So it was recommended drive traffic to your web site or blog and capture the visitor's email through a squeeze page, use an autoresponder and offer the visitor some value in return for the email address. Something of value being an eBook or a good report on a genre that your web site or blog caters to.

The whole idea behind IM is that you monetize your efforts. And one of your biggest efforts is going to be building your email list. But how hard can it be to do it? Start a blog or website, post some good informative content, drive traffic to the blog or website, capture opt-in email addresses through a squeeze page -- right?! We'll see. I started the other day to implement the tips I have picked up over the last couple of months and will use those exact strategies I mentioned above to see if the average guy can do it.

My next post will keep you up to date with my progress and the details of what I am doing. My initial goal is to capture 100 - 200 opt-in email addresses.

If you want to be kept up to date on my progress blog posts, I will send you an email to let you know when I make my post public, register at the link below --
Keep me up to date on your progress

Thank you for your support.

"knowledge is power"

Chuck

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