Learn to write and write to earn

One of the things I definitely understand about making money in IM is that it is important to be able to write clear enough to get your point across and with enough "style" to compel people to action. All copywriters and marketers, whether they create ads for television, for radio, for print, for the Internet or any other medium, know they won't sell a product or service without the "sizzle". I don't necessarily mean that the copy has to be exciting, although that can be a plus depending on what you are selling --- I don't think "exciting" would be the proper way to sell funeral services to a family in their time of mourning -- so you need to know when to interject excitement or whatever feeling you need when you write your copy.

Learn to write

If you plan to try your hand at IM it would be in your best interests to learn how to write some decent "sales letters". Some sales letters are basic and some are elaborate pages you see that are formatted with big headlines, testimonials, calls to actions, etc. Click this link to see a basic sales letter. If you think you lack the talent to write a sales letter, just study the ones that you feel "compelled by" and look at what about the "ad copy" interests you. This could be a good starting place to begin your learning. Study advertisements that are written for magazines and for the newspapers to see different styles. Write down some of the phrases and words that you like. Before you delete your SPAM email, look it over. Some of the best advertising lines can be found in SPAM. Why? Because the SPAM has to catch your interest before you delete it. Pick up a book on copy writing at the store for more tips.

Write to earn

There are different ways to create income through IM. You can build a list of customer emails to market to in the future or you can make one time sales or you can do both. But all of these ways require some writing. Hopefully, you will have picked up a few phrases and a few words that you think you can use to create some excitement or action. There is no better time that now to begin writing to earn. In a future post, I am going to cover how to create some fast income through writing articles around 300 - 400 words. To give you an idea of how short 300 - 400 words is, this post is over 400 words.

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"knowledge is power"

Chuck